![]() ![]() Tagger Media has revolutionized the social media marketing industry for some of today’s biggest brands and agencies, including Omnicom, Havas Media, Ketchum, Social Chain, Spindrift, Takumi, Valvoline, and Dolce & Gabbana. Brands that leverage the Tagger platform have an edge on their competition as they can quickly understand performance and pivot to meet their audience where they are.”įor Tagger Media’s full Alcoholic Beverage Influencer Index, visit. “This data shows how brands can gain momentum and traction through insight-driven strategies. “Navigating influencer marketing can be difficult for brands, especially in the alcoholic beverage industry,” noted Dickman. Those between the ages of 25 to 29 represent the largest portion of the audience, at 20%. Millennial Women Are Largest Audience: Millennials and women are the most engaged followers when it comes to alcoholic beverage posts from influencers.It’s clear that short-form videos are a worthwhile investment for brands. Win with Snackable Content: TikTok Videos and Instagram Reels have the highest engagement rate and represent an impactful way to reach target audiences.It should be noted that TikTok prohibits content creators from paid promotion of alcoholic beverages, and assumes this engagement rate solely applies to organic posts. TikTok on Top: While Instagram and Facebook saw the largest number of alcoholic beverage-centric posts, the clear platform winner is TikTok, with an impressive engagement rate of 4.06%.While this gives a high-level look at the amount of people engaging with content, here are deeper insights into performance: ![]() Overall, influencer posts mentioning alcoholic beverages had an average engagement rate of 1.14% per post, with an estimated 1.65 billion viewers of this content. Leveraging Tagger’s social intelligence engine, Signals, the Alcoholic Beverage Influencer Index looks at the overall performance of influencer content from January 1, 2023, through May 31, 2023. ![]() The State of Influencer Marketing for Alcoholic Beverage Brands Our team partners with brands to help find the best way forward and identify a strategy that aligns with their goals and what audiences resonate with today – this latest Index is a continuation of our commitment to helping companies find success in the influencer marketing space.” “With stringent requirements and responsible drinking guidelines, marketing teams are navigating a variety of considerations that can impact their campaigns. “While it’s clear that influencers are a prominent strategy for alcoholic beverage brands, it’s critical that companies understand the unique challenges and opportunities of the space today,” said Dave Dickman, CEO at Tagger Media. This study aims to highlight today's trends and opportunities for brands to gain traction through influencer partnerships. With this volume of posts, it can be hard for companies to stand out. More than 25,500 influencers shared 168,000 posts promoting alcoholic beverages. The Index reveals that influencer marketing efforts are a dominant strategy for beverage brands. SANTA MONICA, Calif.-( BUSINESS WIRE)- Tagger Media, the global technology leader powering influencer marketing and social intelligence, today releases its Alcoholic Beverage Influencer Marketing Index, which identifies trends in influencer marketing for the 2023 Winter and Spring months. ![]()
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